Brad Fay is the Executive Director – Outreach, for the Washington-Rochambeau Revolutionary Route Association (W3R-US). In that capacity, he is responsible for communications, external affairs, development, and management of the organization’s Victory Towns 250 program, which he launched for W3R-US in 2024.

The Victory Towns 250 program seeks to engage more than 200 cities and towns along the 680-mile-long trail taken by thousands of American and French troops to the Siege of Yorktown where they effectively won the American Revolution in October 1781. Today, the municipalities that witnessed the march have a combined population of over 12.5 million Americans, most of whom are unaware of their community’s place in the founding of the United States. Brad was once an elected official in one of those towns, Montgomery, NJ, where he served on the council for four years, including one year as deputy mayor.

Brad’s professional background includes decades of experience in public opinion research, marketing, and public relations. He spent nearly two decades with the Roper Organization and successor organizations and co-founded a social marketing research firm, Keller Fay Group. He is the co-author of The Face-to-Face Book: Why Real Relationships Rule in a Digital Age, published in 2012 by Simon & Schuster. He served as President of the Word of Mouth Marketing Association and the Market Research Council.

More recently, Brad was the Chief Communications Officer for the Somerset County, New Jersey, and owns a consulting firm, Stepping Stone Strategies, that advises nonprofits on marketing and development and produces events and fundraisers. Through his firm he owns Discover Central New Jersey, a marketing platform that promotes agritourism and heritage tourism in four New Jersey counties. In 2023 he successfully led an effort to make “Central Jersey” an official tourism region of the state.

Throughout his life, Brad has had a strong interest in American history. He is a member of the Sons of the American Revolution based on his fifth-great grandfather, Josiah Harmar, who was a senior officer in the Continental Army who was second-in-command at Yorktown to General Anthony Wayne. After the war, Harmar became the diplomatic courier who carried the Treaty of Paris to Paris for signing. In Paris he was the guest of the Marquis de Lafayette and Lafayette’s travel companion in a return voyage to America in 1784.

Brad has played leadership roles for a variety of history organizations, serving as president of the Millstone Valley Preservation Coalition and the Van Harlingen Historical Society. He also serves as a member of the board of the New Jersey Agricultural Society, founded in 1781, the same year as the march to, and victory at, Yorktown.

Brad holds a BA in Government from Colby College in Waterville, Maine, and an MA in political science from the University of Connecticut. He lives in Central Jersey in a witness house on Washington-Rochambeau Revolutionary Route to Yorktown.